The power of the direct message. You can find lots of clients through social media if you take the time to dm people in your demographic.
Yes, it’s not always the most exciting prospect. Putting yourself out there, asking people to buy from you is scary.
It’s also super uncomfortable. I get it. You don’t want to sound like that horrid commercial with that guy practically yelling at you why you need to get down to furniture depot today because “this sale won’t last!”
But there are ways to dm potential clients without feeling or sounding pushy/icky.
You don’t have to just jump right in and say “this is how i can help you!” Start off with a good compliment or a question! Talk to them like a friend! Make them feel like you are someone who wants to make a genuine connection. Not only are they more likely to respond, they’ll be more likely to buy from you if they like you!
Don’t go all in and ask “how much do you spend for your design projects?” That’s way too personal and also off-putting. Ask yourself would you answer that from a complete stranger? Ask something more along the lines of “i love your graphics. Do you do them yourself?” “what program do you use to make your graphics?”
This not only gets the conversation going, but it gets it going on the right track.
This is a little more salesy, but if you do it the right way, you won’t feel icky. If you see someone struggling with branding, you could send them a dm saying something like “congrats on your new business! You’re killing it so far! I’m a business coach and i’d love to see how we could work together to explode your following.”
Don’t give them a full-blown pitch. Don’t say i have a proven method to get you 1,000 followers in a week. Tell them how you can help in a way that is not in your face. Make it seem like you are genuinely interested in working with them and helping them in a way only you can! You’ll be surprised who responds with “i’d love to hear more!”
Once again, don’t go over the top and look like a total jerk. But tell them who you are and what you do! Then tell them if they ever need any help with xyz then you are there to help, whether they buy from you or not. In other words: don’t sound desperate for a sale.
You could say “i love what you’re doing with your new business! I’m a graphic designer and if you ever need any tips on web design, let me know! I’d love to help!”
No. I am not talking about spanish or french. Though, kudos to you if you’re bilingual. What i mean is talk to them in a way that is going to create a connection. Talk like they talk. If your target audience is spunky mompreneurs who are juggling home life and a business with a little humor, using curse words would not be out of the question. If your target audience is a person who is very connected to spirituality, talking about feelings and connections could be helpful.
Use these tips and i promise you will get results! But if you need a little more help, check out my free guide for turning conversations into cash!
Author: Emily Mcglothlin
Emily Mcglothlin is a freelance copywriter who specializes in working with business to customer mompreneurs. She has a background in journalism and loves everything to do with the written word.