5 Must Have Engagement Tools For New Entrepreneurs
March 23, 2021
Congrats! You started your own business. Now comes the really scary part of finding clients and a loyal following on social media. If you think you can just get away with posting and that your ideal clients will just magically find you, you’re in for a real shock.
You have to get yourself out there. You have to tell people you’re there. How else will they know to even look for you. And to do that, you need to engage. You need to attract people in your demographic to your page and get them to follow you, then interact with you via posts, stories, dms, and possibly even influencers.
Yes, it can seem a little daunting. But finding your ideal client can be super easy! These 5 tools can help get you going and build your audience!
HASHTAG EXPERT APP
Best. App. Ever for entrepreneurs looking to get their posts seen by the right people. This will allow you to get dozens of options for hashtags in just seconds, almost eliminating the lengthy process of hashtag research (you still want to check out the options given to you, of course). If you type in the topic of your post, the app will find relevant hashtags based on your account size and like averages.
CANVA
This website will help you create and design appealing graphics for your business. You can search and use pre-sized blank templates for social media posts, banners, eBooks, posters, even business cards and logos. You can also use already done, customizable templates for pins, ig stories, and tons more. There are thousands of stock photos, animations, and extra elements you can use to make your graphics fit your purpose. I highly recommend paying for the pro version as you get more options when it comes to stock photos and other design options.
LATER
Ever wish you could just schedule your social media posts and not worry about it. You can! There are other good options but, later is the best, imo. You can upload your photos and write your posts all inside the website, then schedule them to post at any time. You also have the choice of having the website notify you of when you want any post to go out so you can look one last time and make any tweaks before posting. Under later’s paid plans, you can also add the first comment to your post (great for posting hashtags), and schedule stories. You can even see and respond to comments and keep track of your analytics. All in all, later is well worth the investment.
HYPE AUDITOR
If you’re looking to break into influencer marketing, this is for you. Hype auditor is essentially a database of millions of influencers around the world. The website allows you to search and find influencers that can help your business be seen. It can also help you weed out any fraud accounts, monitor the effectiveness of your campaigns, and track analytics.
Lots of big-name companies are using this tool and the influencer database has become one of the fastest growing in the world.
I bet you’re thinking “google? How do you use google for engagement?” Well, you search, of course. Scope your followers, find out where they are. Then do a little research and use google to find other businesses that are, not the same, but in line with yours. So if you’re a fitness trainer, look for smoothie shops or fitness apparel stores. You now have a plethora of potential new followers/clients!!
Yes, engagement can seem like just another chore in your loooong list of business to-do tasks, but with these tools, i promise you can grow your business in no time.
If you have any favorite apps or websites that help you, let me know!! I want to hear all your tips and tricks as well!
AUTHOR: EMILY MCGLOTHLIN
Emily mcglothlin is a freelance copywriter who specializes in working with business to customer mompreneurs. She has a background in journalism and loves everything to do with the written word.
