Social media influencers have become a big part of marketing campaigns for all types of businesses. It’s an easy and effective way to get their products and services seen by hundreds of thousands of people within their target audience, without breaking the bank.

An influencer is someone who has a strong, loyal following on social media. When a business collaborates with an influencer, the influencer creates content around a product or service the business wants to promote. Then the influencer’s followers see the content and are hopefully compelled to buy that product or service.

But how do you, as a business owner, go about incorporating influencers into your marketing plan? We’re breaking down three main strategies that can help you get started.

 

Organic Influencer Placements

This strategy is generally unpaid and as the title suggests, organic. You would need to research influencers that fit the niche you are trying to target. Bonus points if they have already tried other products or services you provide and enjoy them. Your business would gift your product/service to those influencers to try. The influencer would then post an authentic, honest review.

This strategy usually has a higher engagement rate because of the authentic nature of the content. Because the influencer is writing their own honest review, their audience is more likely to believe and trust in that review. 

Paid Campaigns

In this type of strategy, you will need to create a budget. Because you are paying to have your products/services featured, you will have complete control over the messaging and the look of the campaign.  After you find influencers that you would like to promote your business, you will need to negotiate an agreeable rate for them to create pre-approved content. 

This strategy is perfect for a business looking to drum up awareness and excitement of a new product or service you are launching. 

Ambassador Network

Finding ambassadors to represent your brand is something like creating a network of influencers that are already loyal to your business. Ambassadors promote your business and your products/services on a regular basis. Oftentimes ambassadors are given discount codes to encourage their audience to become customers as well. This is a great way to build long-term relationships with influencers and their followers.

This strategy is made for longevity and can be used throughout the life of your business.

Since social media has become such a big part of our lives, influencer marketing has become one of the most popular ways to promote products and services. It’s easily the best way to make sure your business is seen by your target audience and get them to trust your brand. If you are interested in implementing an influencer marketing strategy, collab in color can help you with all of these methods to help grow your business. Click the contact page to schedule a call.